TM
Tracking Sales by Specific Type or Campaign
Smarter Leaders. Better Decisions.â„¢
Visually reporting sales by criteria allows for continious improvement, better strategies and greater accountability in marketing and sales.
Value for you
Cohort analysis lets you understand how different groups of customers behave over time by grouping them based on shared characteristics such as purchase date, campaign or product. This enables targeted strategies ​
​to improve retention, engagement, and revenue by addressing the specific needs and patterns of each cohort rather than treating all customers the same.
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​​Why this matters
Marketers and product teams benefit from cohort analysis because it reveals trends and differences in customer behavior that aggregate data hides. It uncovers when users drop off, which cohorts show the best retention, and how acquisition sources or product features impact customer lifetime value. This insight drives smarter decisions for marketing optimization, product development and reducing churn.
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Key Outcomes
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Clear understanding of customer retention and churn patterns for different segments.
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Ability to pinpoint successful acquisition channels and optimize marketing spend
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Identification of product features impacting user engagement and satisfaction
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Enhanced personalized marketing campaigns tailored to specific cohorts
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Improved customer lifetime value and sustainable business growth through data-driven actions.
To perform cohort analysis:
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Define cohorts by grouping customers based on a shared characteristic, such as signup date, purchase date, campaign source, or behavioral features.
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Collect data on their behavior or transactions over time (e.g., repeat purchases, churn, feature usage).
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Track key metrics for each cohort across consistent time intervals (days, weeks, months) to monitor changes and trends.
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Visualize and compare cohorts to identify patterns such as retention rates or response to product updates.
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Use these insights to optimize marketing, improve product features, and reduce churn by tailoring strategies to each cohort’s behavior.